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Experience Design and Research

Creating better experiences by understanding customers


Experience Design and Research

Creating better experiences by understanding customers


Starting with a problem

Defining a problem is one of the most rewarding and revealing activities. It includes User Research and Business / Workflow Analysis which prevent us from solving some other problem. By seeking to better define a problem allows us to understand it's true nature.

Once we have our problem defined, it's time to get creative. Ideation from as many minds as possible. Refining only when we've created piles of ideas. We have the best chance of solving this thing when we cover as many angles as possible.

Now the ideas are laid out for us in all their glory - we can refine and design. Designing is a time for balancing deep focus with ongoing feedback from others. 



Tools of the trade

Defining the problem

Some of the tools I use for problem definition:

  • User research is the axis on which all UX turns
  • Stakeholder interviews 
  • Analytics reviews
  • Competitive analysis


Ideation can take many forms.

  • Open forum discussion
  • Brainstorming workshops
  • Co-creation with customers


From the sketchiest sketch to the most high fidelity, pixel perfect design. The most important aspect of a design, is the testing of it with users.


Testing with users is a joy and a surprise each time. Such important insights can unearthed at this stage which can have a staggering impact on the success of the work.


Learning from others

In the team

People have varied and complex minds and it is a wonderful thing to get a different perspective on UX work. Perspective can come from all over: Developers, Testers, Project managers or someone you chat to in the break room.

In the UX world

It continuously astounds me how much talent exists in this area. I'm lucky enough to have gone to a few conferences which are an ongoing source of inspiration and up-skilling.

On earth

Design is (thankfully) not limited to the world of computers. Clever and thoughtful design methods are to be found across genres and countries.   


Thinking visually

Drawing is the method with which we think visually.  Visual thinking unlocks important parts of our mind. Thinking visual also helps helps us understand at a much greater speed than we are able to comprehend written language.

Keeping it ugly when it matters

We don't need to be great artists to think visually.  In ideation it doesn't matter how pretty your pictures are, it only matters that they tell a story.

Making it pretty when it matters

Staying low fidelity for as long as possible is very important to me. It means that you're focusing on solving the basic aspects of a design before solving the look and feel. Having said that, depending on the audience, one may need to sell ones work and visual design really matters for that. It's also hugely important to help the customers relate to you and trust you.


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A little bit about a Bryony


A little bit about a Bryony

UXer of interfaces

Designer and Researcher

User Experience or Customer Experience (what ever you like to call it) is a joy and a huge passion for me. I am all in with this work. It is a massive thrill to have the opportunity to work towards making a better life for users and customers. 

Maker of things

Etsy wannaby

I like to keep my hand in the real world making game. 

Knitting, weaving, painting, printing and sewing all keep me busy in my down time.  I've cautiously put together an Etsy website too! Wish me luck.


Eater of food

Across the globe

Food is great, that's no big news for anyone. Still, I am charmed by it's mysteries and will travel great distances for a really great sandwich.

Workshops in tents

Avid Webstock goer