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Experience design and research for the web

Creating better experiences by understanding customers and businesses


Experience design and research for the web

Creating better experiences by understanding customers and businesses

I am a senior User Experience Designer and Researcher with 10 years in the industry. I focus on digital design for web and mobile. I help businesses to understand their customers and create designs that are useful and enjoyable to use.

Working with:

I've worked across a wide range of different markets including SME, start-up, commercial and education industries. I've worked with a large variety of businesses both large and small including Z Energy, Kirkaldie & Stains, Loyalty NZ (Fly Buys), Motu Research, 2degrees, Open Polytechnic, Weta Workshop, Willis Bond, Go Healthy, Trade Me Insurance and many more.

Working goals

  • I am passionate about User Experience Design and the positive effects it can have on both individual and business.
  • For clients, my goal is both to solve business and user problems using appropriate human centred design methods and to upskilling their team, setting them up for success. 
  • For my team, my aim is to to open up the design process to collaborative methods and to find ways to measure the success of improvements to experience.


Problem definition, UX Strategy, Interaction design, Usability testing, User research, User experience design, Visual design

See my work

If you'd like to see some of my work, please get in touch and I can provide a link.


Approach to UX

Looking at design through a considered lens


Approach to UX

Looking at design through a considered lens


Defining a problem is one of the most rewarding and revealing activities. User Research and Business / Workflow Analysis help us to correctly identify the real problem and prevent us from focussing on solution, thereby solving some other problem. By seeking to better define a problem allows us to understand it's true nature.

2. As many ideas as possible

Once we have our problem defined, it's time to get creative. Ideation from as many minds as possible. Refining only when we've created piles of ideas. We have the best chance of solving this thing when we cover as many angles as possible.

3. Focused UX  Design Time

Now the ideas are laid out for us in all their glory - we can refine and design. Designing is a time for balancing deep focus with ongoing feedback from others. 

TOOLS and process



Some of the tools I use for problem definition:

  • User research is the axis on which all UX turns
  • Stakeholder interviews 
  • Analytics reviews
  • Competitive analysis


Ideation can take many forms.

  • Open forum discussion
  • Brainstorming workshops
  • Co-creation with customers


From the sketchiest sketch to the most high fidelity, pixel perfect design. The most important aspect of a design, is the testing of it with users.


Testing with users is a joy and a surprise each time. Such important insights can unearthed at this stage which can have a staggering impact on the success of the work.

Learning from others

In the team

People have varied and complex minds and it is a wonderful thing to get a different perspective on UX work. Perspective can come from all over: Developers, Testers, Project managers or someone you chat to in the break room.

In the UX world

It continuously astounds me how much talent exists in this area. I'm lucky enough to have gone to a few conferences which are an ongoing source of inspiration and up-skilling.

On earth

Design is (thankfully) not limited to the world of computers. Clever and thoughtful design methods are to be found across genres and countries.   

Thinking visually


Drawing is the primary method with which we think visually in design.  Visual thinking unlocks important parts of our mind. Thinking visual also helps helps us understand at a much greater speed than we are able to comprehend written language.

Keeping it ugly when it matters

We don't need to be great artists to think visually.  In ideation it doesn't matter how pretty your pictures are, it only matters that they tell a story.

Making it pretty when it matters

Staying low fidelity for as long as possible is very important to me. It means that you're focusing on solving the basic aspects of a design before solving the look and feel. Having said that, depending on the audience, one may need to sell ones work and visual design really matters for that. It's also hugely important to help the customers relate to you and trust you.

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A little bit about a Bryony


A little bit about a Bryony

UXer of interfaces

Designer and Researcher

User Experience or Customer Experience (what ever you like to call it) is a joy and a huge passion for me. I am all in with this work. It is a massive thrill to have the opportunity to work towards making a better life for users and customers. 

Maker of things

Etsy wannaby

I like to keep my hand in the real world making game. 

Knitting, weaving, painting, printing and sewing all keep me busy in my down time.  I've cautiously put together an Etsy website too! Wish me luck.


Eater of food

Across the globe

Food is great, that's no big news for anyone. Still, I am charmed by it's mysteries and will travel great distances for a really great sandwich.

Workshops in tents

Avid Webstock goer