What makes a good user experience

At the heart of all these services is a passion for the user experience. Each of the following is carried out with the customer top of mind because a happy customer is a loyal customer. This work can be a combination of the following, with the services working together as a whole. Alternatively, depending on need, services can be individually provided.

 
 
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User Research

Researching, hands on, with customers is a great tool to make sure that we really understand the motivations and goals of the user. It gets to the bottom of how your products can fit into their lives.

Activities include:

  • Interviews
  • Surveys
  • Observational / contextual inquiry 
 
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User eXperience Design and Information Architecture 

Bringing best practice and years of experience we can help you design the groundwork for a great digital experience for your customers. 

Including:

  • Developing an intuitive site structure and navigation framework
  • Creating wireframes and / or prototypes (that can be usability tested)
  • User journey mapping
  • Storyboards

 

 
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Usability testing

Testing your product or service with actual users is always going to improve your app or website. We can test your current site to see where improvements can be made or carry out testing on a prototype or design. Testing before design finishes allows you to iron out any issues before they get to development where they will cost more to fix.

Including:

  • Recruitment
  • Planning and scheduling
  • Moderating the tests
  • Providing a succinct report of the findings
 
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Visual Design

Visual design is where your product or service can really show it's true colours. We will make an effort to understand your brand and how to bring your product to life with the right imagery, typography and layout.

Includes the creation of

  • Moodboards 
  • Visual mockups
  • Styleguides